Ralph Ockenfels is in his 17th season with the Titans, ninth as Vice President of Marketing and 24th overall in the National Football League in 2014.
Ockenfels is responsible for developing corporate sponsorship packages, retail promotions, gameday presentations and enhancements for Titans games. He was responsible for introducing the “12th Titan” campaign in 2010, as a way to incorporate and celebrate the role of the fans in the gameday experience. In 2013, he directed the Titans 15-Year Campaign by coordinating a number of elements that helped celebrate the team’s 15th season as “Titans.”
In 2006, Ockenfels was the point person for negotiating a 10-year naming rights deal with LP Building Products that resulted in the LP Field name and various marketing offshoots between the Titans and LP.
Ockenfels also helped launch the Titans’ syndicated feature television show, “Titans All Access,” which enters its 12th season in 2014 and brings Titans programming into multiple television markets throughout the Mid-South region.
During the 2000 season, The Sporting News selected the Tennessee Titans' gameday atmosphere the best in the NFL. Ockenfels has worked with a variety of national programs and personalities to create fun and interesting elements for fans at LP Field, including Jeopardy, Family Feud, Who Wants to Be a Millionaire, Wheel of Fortune, The Rock, Frank Caliendo and Budweiser’s “Real Men of Genius.”
Prior to joining the Titans, Ockenfels was the Assistant Director of Marketing for the Green Bay Packers from 1992-98 after joining the team as an intern in 1991. Ockenfels served on the advance team for the Packers in Super Bowls XXXI and XXXII and Super Bowl XXXIV for the Titans.
A native of Iowa City, Iowa, Ockenfels earned his B.A. from the University of Northern Iowa and M.S. from Western Illinois University.
He and his wife, Jannette, reside in Franklin, Tenn.